Claire Bretzke: Driving Results through Strategic Marketing
Marketing stands at the core of any successful business, acting as the vital communication channel that can elevate a brand to new heights when executed with strategic insight. Claire Bretzke exemplifies this approach, harnessing her expertise to drive impactful marketing initiatives that resonate across the supply chain industry.
As the Vice President of Global Marketing at Ruby Has Fulfillment, Claire has cultivated a collaborative culture that leverages various marketing strategies to effectively connect with suppliers at every level. 
Could you share your journey to becoming a business leader and your current role at Ruby Has Fulfillment? What challenges have you faced along the way?
I began my career in marketing and design roles at various e-commerce startups, many of which faced significant challenges and didn’t always succeed. Growing a business, particularly through multiple recessions and a global pandemic, requires insight, courage, persistence, and a bit of luck. My experience in e-commerce, coupled with the support of mentors and colleagues who believed in me, has shaped my journey and brought me to where I am today.
Tell us more about Ruby Has Fulfillment and its mission.
Ruby Has Fulfillment is the brainchild of our founder, Rafael Zakinov. What started as a single warehouse in New York has now expanded internationally. Despite our growth, we’re committed to maintaining the unique, collaborative approach that defines us. Our mission is to work closely with our e-commerce brands, providing them with the resources they need to thrive.
How have you made an impact in the logistics and supply chain industry with your marketing expertise?
I’ve focused on using marketing channels creatively to reach new clients in unconventional ways. Logistics and supply chain companies often overlook branding, but at Ruby Has, we’ve positioned ourselves as thought leaders by producing content that our audience genuinely engages with. From webinars to informative articles and strategic partnerships, we’ve built a strong reputation, which has contributed to our rapid growth in recent years.
Describe the values and work culture that drive Ruby Has Fulfillment.
Our company thrives on collaboration. We don’t believe in a one-size-fits-all approach; instead, we work alongside our clients to identify the best solutions for their unique needs. This philosophy is at the heart of our culture—we’re all in it together to help our clients grow.
How is Ruby Has leveraging technological advancements to enhance your offerings?
Ruby has is committed to investing in technology, robotics, and automation, but only when it truly benefits our clients. If a technological advancement won’t contribute to their growth, we don’t pursue it. This client-first approach makes it easier for us to stand out as a technological leader in the industry.
If you could implement one change in the Inventory Storage & Management industry, what would it be?
I’d like to see more emphasis on listening to clients and encouraging them to engage with their end customers. The industry has often taken a one-size-fits-all approach to services like pick and pack, but today’s e-commerce brands are successful because they differentiate themselves. We have much to learn from our clients, just as they learn from us.
What do you believe could be the next big change in the supply chain industry, and how is Ruby Has preparing for it?
Fulfillment companies like Ruby Has are making it easier for brands to diversify their sales channels, reducing dependency on any single channel, whether it’s brick-and-mortar, wholesale, or direct-to-consumer. While I can’t predict the next big trend, I’m confident that Ruby Has will be at the forefront, ready to bring it to our clients.
Where do you see yourself in the long run, and what are your future goals for Ruby Has Fulfillment?
My passion is helping brands grow. I envision Ruby Has continuing to expand its presence as a global brand known for our commitment to clients and simplifying e-commerce fulfillment. Whether it’s U.S. companies entering international markets or overseas brands breaking into the U.S., I want Ruby Has to be their partner of choice.
What advice would you give to aspiring entrepreneurs looking to enter the supply chain sector?
There’s plenty of room for innovation and new talent in this industry. It’s rapidly evolving, and the constant change is what makes it exciting. Stay curious, be open to new ideas, and you’ll find opportunities to make a real impact.
